Blogger's New XML template (also known as Beta) is the modern day standard for the Blogger publishing platform. This free blog publishing software is hosted and owned by Google. If you're using the new template and would like to see your blog perform better in the search engines
, keep reading.Due to the popularity of Blogspot/Blogger for hosting blogs (particularly among small bloggers, students and even corporate and professional people that still use Google Blogger as their blog publishing solution), there is an increasing demand to optimize the new XML template for search engine optimization, particularly targeting Google.
This tutorial focuses on SEO for the New XML template (Beta). Those who use the classic template can read this tutorial: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Blogspot-SEO-Checklist-The-Practical-Way-to-Improve-Rankings/
How to determine if you are using Classic or New(Beta) XML template
Some bloggers (mostly those that are not technically inclined) are confused as to whether their blog uses the Classic or New (Beta) XML template. Before you can proceed with the onsite SEO work on your Google Blogger-hosted blogs, you need to ensure, for purposes of this tutorial, that you are using the New (Beta) XML template.
Take the following steps:
Step 1: Go to Google Blogger and log in: http://www.blogger.com/
Step 2: What you will see next is your dashboard that contains your blogs. Under “Manage Blogs” you will see the list of your blogs. Below are the criteria which you will use to find out if your blog uses the Classic or New (Beta) XML-based template:
For example in the screen shot above, “Web Kits and other pr...” blog uses the New Blogger XML template (because it uses “Layout”) while the other blog “Classic” uses Google Blogger Classic (because it uses “Template”).
If your blog uses the (New) XML based blogger templates, then you can implement the suggestions stated in this tutorial.
This tutorial focuses on SEO for the New XML template (Beta). Those who use the classic template can read this tutorial: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Blogspot-SEO-Checklist-The-Practical-Way-to-Improve-Rankings/
How to determine if you are using Classic or New(Beta) XML template
Some bloggers (mostly those that are not technically inclined) are confused as to whether their blog uses the Classic or New (Beta) XML template. Before you can proceed with the onsite SEO work on your Google Blogger-hosted blogs, you need to ensure, for purposes of this tutorial, that you are using the New (Beta) XML template.
Take the following steps:
Step 1: Go to Google Blogger and log in: http://www.blogger.com/
Step 2: What you will see next is your dashboard that contains your blogs. Under “Manage Blogs” you will see the list of your blogs. Below are the criteria which you will use to find out if your blog uses the Classic or New (Beta) XML-based template:
- If it uses “Layout” then it is using the New Beta (XML) Google Blogger template.
- If it uses “Template” then it is using the Google Classic Blogger Templates.
For example in the screen shot above, “Web Kits and other pr...” blog uses the New Blogger XML template (because it uses “Layout”) while the other blog “Classic” uses Google Blogger Classic (because it uses “Template”).
If your blog uses the (New) XML based blogger templates, then you can implement the suggestions stated in this tutorial.